Friday, July 08, 2011

Strategic Foresight and the Design MBA


An element of a crowdsourced scenario development exercise
run by guest presenter Noah Raford  |  Photo: Riaz

Last year I was invited to teach a brand new class, Strategic Foresight, in the Design MBA at California College of the Arts in San Francisco.

A while later DMBA's Chair Nathan Shedroff asked each faculty member to contribute a brief article to a collection serving as a showcase and snapshot of the program -- which is unique in U.S. business education -- two and a half years after its founding in 02008.

That collection, Design Strategy in Action, has now been published. My piece introducing some of the basic thinking behind the Strategic Foresight class can be found here (pdf hosted by Scribd).

Feedback is welcome.

I'll take this opportunity to reiterate the acknowledgements appearing in the print edition: I am grateful to Dr Jay Ogilvy for being a delight to teach with, and to guest speakers Jamais Cascio, Napier Collyns, Dr Jake Dunagan, Erika Gregory, and Noah Raford for their excellent contributions to the inaugural Fall 2010 class. I would like to acknowledge Nathan Shedroff and Teddy Zmrhal for providing exceptional support and freedom as I developed the Strategic Foresight syllabus, Dr Wendy Schultz for highly valued input during that process, and finally Professor Jim Dator for his incomparable example as a futures teacher.


  Christie presents an experiential scenario about social media  |  Photo: Riaz

2 comments:

chezchavez said...

Stuart, where can we get a copy of Design Strategy in Action?

stuart candy said...

Nathan says distribution is in the works. Meanwhile shoot me an email directly (my first name at futuryst dot com) and we'll get you sorted out.