Showing posts with label Tunisia. Show all posts
Showing posts with label Tunisia. Show all posts

Sunday, November 22, 2015

Dreaming Together

Below is the text of an article I wrote for Made Up: Design's Fictions, a collection edited by Tim Durfee and Mimi Zeiger at the ArtCenter College of Design.

Artwork: Willie Riley Japanangka, Bush Plum and Snake. [source].

***

In my first year of university, I remember reading Heart of Darkness by Joseph Conrad. One passage in particular leapt out at me:

It is impossible to convey the life sensation of any given epoch of any one’s existence – that which makes its truth, its meaning, its subtle and penetrating essence. It is impossible. We live, as we dream – alone.

Something in my eighteen year-old mind resonated with this expression of fundamental existential loneliness which I suspect everyone feels to a degree as they come of age. But these words haunted me for years, and I’m not entirely sure why. It may be that I was grappling with this paradox: Are we truly condemned to live and dream alone? All of us?

Much more recently I read a novel by Arthur C. Clarke, Childhood’s End. It’s a terrific story, and has stood up well over something like fifty years; although here, as always, there’s nothing so characteristic of an age’s thinking as its science fiction. Clarke is of course most famous for co-writing with director Stanley Kubrick the epic 01968 film 2001: A Space Odyssey. Of all sci-fi writers, he strikes me as remarkable for the way his imagination burned to achieve escape velocity from the culture of his era – not to mention his species; to dream a way out into truly different times and places, and take us there.

It was reflecting on Clarke’s feats of imagination that got me to wondering about the odd fact that our brains are not temporally bound. There’s no physical limitation preventing us from cognising wildly different and yet fully coherent life-settings in detail. Anatomically, human brains across the planet, and over tens of thousands of years, haven’t really varied much. Yet the variety of worlds – landscapes, cultures, languages, values, technosocial setups – that the human brain has managed to host, to create and navigate, has been enormous. The very fact that each of us today carries in mind a model of our personal context and surroundings at this historical moment, a world in many ways unimaginable to our ancestors, underlines that in principle we’re capable of imagining equally disparate possible worlds of the future – even if we generally don’t. It’s what our minds are surrounded and scaffolded with that makes all the difference.

“Unimaginable” is not absolute, it’s situational. The reason that this matters, I suggest, is that it points to a missing piece in our modern technoculture: I think we have a chronically impoverished practice of public imagination. Yes, there’s Arthur C. Clarke, and Godzilla, and Star Trek, and many other speculative entertainments before and since; but for “serious” purposes – governance, politics, and the “real” worlds we shape using those processes – we simply have not developed a habit of imagining and sharing the long-range scenarios at issue in any concrete way. Meanwhile the massive failure to understand our power as a species and to exercise it with anything approaching strategic foresight, let alone wisdom, is producing epically hairy environmental, economic and other consequences that are increasingly plain to see.

This is not a new line of thought. Noting the curious imbalance that we have countless thousands of history specialists and yet pay scarcely any serious attention to the rest of time, it is now over eighty years since the stupendously influential author H.G. Wells (The War of the Worlds, The Time Machine, The Invisible Man) called for Professors of Foresight. Some inroads have been made on that front since; indeed the entire scholarly field of futures studies, also known as foresight, speaks to the need highlighted by Wells in 01932.

Nigh on half a century has passed since Alvin Toffler observed, in a classic article which led to his 01970 bestseller Future Shock, that we have no “heritage of the future”. This observation goes right to my point about the need for an overall cultural capacity, toward which an academic field has proven to be only a partial solution: our inherent and permanent lack of a future “heritage” means we have to work hard to create one. And although certainly a challenge, the creation of tangible compensations for our lopsided temporal inheritance can certainly be done, as the emerging practitioners of experiential futures and design fiction are now learning.

It seems to me that the stakes and eventual possibilities for these hybrid forms of design are far greater than one might suspect from watching highly produced videos on the thrilling future of glassware, or prototypes of nifty gestural computer interfaces.

For when it comes to the process of public choice – the way humanity supposedly shapes its destiny in our ostensibly most “developed” communities – we congratulate ourselves on the accomplishment of democracy, and fret endlessly over its procedures; the whos and hows of voting; the rituals of deliberation (the weighing of alternatives) and decision (the killing of alternatives when we make a choice). But regardless of who votes, what is the real meaning of any such choices if the alternatives among which we are selecting are underimagined, or clichéd – or simply absent?

Whatever their personal shortcomings, I locate the problem not with political candidates but in the scandalously uninspired fodder used to generate public conversation. So where might we look for a solution?

My friend Natalie Jeremijenko, an engineer and artist, has described her work as being about the creation of ‘structures of participation’, a phrase I use often because to me it captures what good futures work does, too. Foresight practice involves creating structures of participation for co-imagining. Likewise, the task of governance is bound up with the design and use of structures of participation for collectively shaping the common good. To my mind, those appear in quite diverse forms and at different scales, ranging from the design of a meeting or conference, to the design of a political/legal system like the United States of America, and also to the design of a political and experiential futures intervention like the one I’m about to describe.

With foresight and design colleagues I have been doing experiential futures since 02006, and its roots and influences go back much further. Of all interventions that I know of in this vein, the most exciting to date is one I heard about shortly after it occurred during the Arab Spring. It is a significant illustration of the faculty of public imagination.

In January 02011 Tunisia ousted President Zine El Abidine Ben Ali, ending a 23-year dictatorship. Immediately the economy started tanking – the revolutionaries hadn’t known they would succeed, and didn’t have detailed plans for next steps. With a backdrop of economic suspension and a political vacuum, what followed might have been as bad as what had gone before. What did in fact happen next was rather extraordinary.

A month after the revolution, for one day in February 02011, several newspapers, television and radio stations across the country reported as if it were June 16, 02014; three years and four months into the future. They reported stories from within a hypothetical future Tunisia enjoying newfound stability, democracy and prosperity.

Social media activity swarmed around the #16juin2014 hashtag (and for the first time led the national conversation to trend at number one on French Twitter), and critically, the mood and situation began to change as people imagined and debated the destiny of their country. The intervention also helped spread the call for Tunisians to get back to work, a key step towards recovery in the wake of the upheaval.

This remarkable story should prompt many questions, but the one we’re most interested in here is: how might a sustained commitment to structures of participation for public imagination work in other contexts at scale?

For instance, what if standard political brand-oriented advertising expenditure were curbed, and candidates instead had to produce feature documentaries not about, but “from” the future that their policies envision?

Most places have a library or museum dedicated to preserving their past; how about a public building dedicated to immersing visitors in an ever-evolving array of experiences of what the community could become one generation from today?

Or why couldn’t we set aside a public holiday each year, dedicated to staging a Festival of Possible Worlds in the streets, parks and piazzas of great cities around the globe?

Let us return to where we began. It is true that at some level, our personal experience can be only ours. But I no longer fear that we are condemned to dream alone.

I think that humanity is fundamentally psychedelic – quite literally: mind-manifesting – and that the history we collectively choose to live out in years and decades to come will depend on how well we cultivate public imagination, through experiential futures, large-scale participatory simulations, transmedia games, and the like.

I believe we can dream together, now. And I suspect that to the extent we rise to the challenge of good governance for the 21st century, that’s exactly what we will be doing on a regular basis.

***

Links:
(updated 05feb18)
Pdf version of the article including references as it appears in the finished book. The full title is "Dreaming Together: Experiential Futures as a Platform for Public Imagination".
Made Up: Design's Fictions finally published by ArtCenter Graduate Press and Actar in April 02018.
Video of the short presentation at Institute for the Future's 02013 ReConstitutional Convention, on which this piece was based.

Related:
The Futures of Everyday Life
> An experiential scenario for post-revolution Tunisia
A History of Experiential Futures 02006-02031
> Whose future is this?
The technology of public imagination
> TEDxFutures 

Friday, April 01, 2011

An experiential scenario for post-revolution Tunisia

N.B. Not an April Fool's Day gag. Just, y'know, to be clear.


Image via Tuniscope

Overthrowing a dictatorial regime is a staggering feat of popular imagination and courage.

But what about the morning after the revolution? Everyday life is bound to be something of a let down.

Video via adland.tv*

After recent epochal events in Tunisia -- the so-called Jasmine Revolution (or the Sidi Bouzid Revolt, as it's known in the Arab world) in which President Zine El Abidine Ben Ali was ousted -- an astonishing but so far largely unknown coda was the galvanising role played by a transmedia experiential scenario campaign, spreading a near-term vision of a prosperous and democratic country worth getting back to work for.

This story comes from a local ad agency, Memac Ogilvy Label Tunisia, that has just won gold in the 'Integrated' (i.e. transmedia) campaign category of the Dubai Lynx Awards which recognise excellence in advertising in the Middle East and North Africa:

Tunis, January 14th 2011. Tunisians put an end to 23 years of brutal dictatorship. It was a moment of intense hope. But we were all too soon brought back to reality. The entire country went on strike and economic activity was soon left to a standstill. … We needed to find a way to encourage the people to get back to work and start rebuilding the country we had all fought for. … So we decided to show everyone how bright our future could be if we all started building it now. … During a whole day, the media acted as if it were June 16th 2014 and presented Tunisia as a prosperous, modern and democratic country. … The media content spread to social media via 16juin2014.com and people began to imagine wonderful futures and called everyone for action. #16juin2014 hashtag was n°1 top trend topic on Twitter all day long. At 6pm, the debate was everywhere on TV, radios, blogs… Getting back to work quickly became an act of resistance.

Digging into the details becomes slightly tricky if you don't understand French (I do, sorta) and Arabic (I don't), but elements of the '16 June 2014' campaign can be found online. For example, there's a downloadable four-page future-dated issue of La Presse de Tunisie, which invites comparisons to the wonderful New York Times Special Edition from a few years back.


La Presse de Tunisie, 14 June 02014
Image via Tuniscope



Political cartoon (front page, below the fold):
'Grandad, who is ben ali?'
'Oh, just a mistake of youth...'



Screenshot from news report on the intervention

Another example: at the moment, the 16 Juin 2014 website centrally features an in-scenario news report about a "Shopping Festival" (as I learned by auto-translating the video title from Arabic) in the west-central town of Kasserine, including what appear to be interviews with prestige fashion figures Giorgio Armani and Marc Ecko. Considering the chaos and brutality unfolding in that agricultural town just weeks before this campaign rolled out in mid-February, we can start to apprehend just how bold a notion this is. (I'm put in mind of the 'Darfur 2020' poster we've discussed here previously, which plays on a similar incongruity.)

I'm thoroughly impressed with the scope and vision of this campaign, which heavily underlines the world-shaping potential of the arts and technologies of narrative, applied prospectively.

While it could be said to raise some deep questions about the current reception as well as long-term viability (not only in Tunisia, but also elsewhere) of this particular genre of political and economic vision as an answer to the people's woes, I don't know remotely enough about Tunisia's current situation to comment cogently on the impacts and merits of these particular stories at the moment -- although I'm very curious to hear from anyone who does.

Meanwhile, those with ideological concerns about the character of this vision can take comfort from the fact that the campaign actively invites people to contribute to the conversation. The top banner on the website reads, 'Participate -- what are your ideas for the Tunisia of tomorrow?'

In any event, I am just delighted to find out about this. Conceptually it's among the grandest and most inspiring of imaginable applications for journalistic future artifacts, transcending conventional advertising to approach something I've been harping on here for years -- the possibility of a hybrid practice of politics, design and foresight, whereby we manifest for ourselves, in vivid detail, those scenarios diagnosed as most necessary to catalyse desired social change.

Related posts:
> Guerrilla futurists combat war on terror
> Dreampolitik
> The Darfur Olympics
> The currency of Burmese dissent
> Four future news clips from MIT
> Tomorrow's headlines

(* Broken video link fixed 11nov18 // Thanks @dabitch for the post over at adland.tv featuring the above video, and @justinpickard for passing the link along!)