Sunday, March 31, 2013

Grand designs

From Canberra to Currumbin, and beyond, Australia's spatial strategy for governance could be very different in the future from what it is today...


The year 02013 marks the 100th anniversary of Canberra, Australia's famously planned capital city. Its location, decided in 01908 (seven years after federation), was a compromise between perennial rivals Melbourne and Sydney. An international design competition for the layout of this seat of the newly minted nation was launched in 01911, and in 01913, the submission of Chicago-based husband and wife architect team Walter Burley Griffin and Marion Mahony Griffin was selected. The name Canberra, which comes from the word for "gathering place" in the local Aboriginal language, was given in a ceremony on 12 March that year.

A century later, an historically resonant element of the celebrations now underway consists in "a design ideas competition for a hypothetical Australian capital city", called CAPITheticAL (= hypothetical + capital). The comp was launched in 02011 and an exhibition of the top entries has just opened at Canberra's Gallery of Australian Design. I'm writing this because I was on a team which produced one of the exhibited designs.

Our team, "The Engagement Studio", was a diversely trained group of urbanists based in Melbourne, and practising internationally in fields including architecture, town planning, urban design, research, sustainability, and environmental consultancy.*

So, if an Australian capital were to be designed today, what should it be?

Since its purpose was to enable new perspectives rather than rehearse existing conventions, the competition put some big questions up for grabs: "Of what should our national capital consist? Would it be a city in the conventional sense or not? If not, what form might it take?"

In the spirit of designerly curiosity, our group wanted to venture upstream of the usual architectural and masterplanning preoccupations with built form and visual representation of space, focusing instead on a more provocative and, perhaps, futurohistorically potent proposition at the intersection of politics and design. Our idea was a nomadic seat of government, changing from one location in Australia to another every generation: a Roving Capital.

The essential notion is simple. Capitalhood can be decoupled from geography. It's not only that permanence need not be assumed, but impermanence can actually be embraced. Consider the Olympics, which is effectively a temporary sporting capital of the world for a fortnight every four years. Or look at the Burning Man festival, which emerges in the emptiness of the Nevada desert, for a week each year suddenly becoming one of the state's largest cities, before vanishing without a trace. The essential temporariness of these important community events manifesting tangibly in the built environment begins to point to a model for a capital that moves. The Olympics belong to the world, so they move around the world (the World Expo, ditto). Burning Man is notable not so much as an analog to capital function per se, but as a temporary city -- population circa 60,000 last year. It's a living rejoinder to the presumption of urban fixity.

The key to this idea is not mere novelty; it's evolvability. There's no such thing as a perfect, once-and-for-all political solution in a changing world. A polity not wedded forever to a single location within its geographic footprint gives itself more space, both to reflect diversity in the population and to adapt to rapid change. At the national level, such a proposition may be near unthinkable, at least for an old-world pillar like London or Paris. But Australia's geographic vastness and relative political youthfulness together make capital transience a surprisingly apt avenue to explore.

And so, from thousands of kilometres away in Melbourne, we had chosen, for argument's sake -- and somewhat whimsically -- the beachside town of Currumbin on the Gold Coast as the first port of call for our new nomadic capital. Inside the scenario we were weaving, this was the result of a democratic three-stage process for capital selection which we'd dreamed up.

Below you can find The Engagement Studio's first round submission. Wrapped around the usual visualisations (site plans, artist's impressions, etc), the Roving Capital idea was mediated primarily through a set of four newspaper articles from 02016, 02023, 02030, and 02040 -- a slim but evocative cross-section of primary documentary "evidence" from a hypothetical swath of future history.



The team's work was honoured by being shortlisted, which came with an invitation to provide a second round submission late in 02012. But simply to revisit and polish the same material didn't feel like quite enough. On reflection we had become intrigued by the real possibilities behind what had started out as simply a thought experiment. So the most interesting next step we could take with this design idea, we decided, was to "groundtruth" a notion that hitherto had been totally speculative.

We carved out a weekend and traipsed up from Melbourne together, to investigate the actual prospects for the seemingly outlandish premise of making Currumbin on the Gold Coast -- temporarily -- the next capital of Australia. And we made a video to tell the story of what happened:



Through meeting with representatives from the local authority (the Gold Coast City Council), with citizens, and with other designers, we discovered that despite reflex responses of bewilderment or trepidation, people soon began to suggest modifications which could help the idea work in reality.

Putting the hypothetical to the test in situ was a chance to tie the grand, schematic, conceptual layer of thinking down to the human scale and prosaic concerns of everyday reality. (How often does that happen in a design ideas comp? Probably not often enough.) For instance, we'd started out positing that, not unlike the experience of an Olympic city, a stint as capital would provide the basis for a generation-long infrastructural upgrade to the built environment -- the legacy of new public buildings and improved transportation, for example.

But in visiting Currumbin, we were attending to it as a real place, and particularly to the sorts of cultural dimensions which would otherwise have been all too easy to overlook from the remove of Melbourne; not to mention the conceptual distance of an abstract political design conversation. This meant learning some things that may not have come to our notice any other way.

First, we came to recognise more deeply that revolving the political apparatus and meshing the lives of representatives with those of their hosts and neighbours would entail a constant renewal of the democracy; a bottom-up counter to the top-down tendencies inherent in a representative system. Although our own visit was necessarily brief, each encounter with locals, occasioned by going there to groundtruth or reality-check the cencept, was in a sense a microcosm of that same process; a partial corrective to the risks of design and governance from afar.

Second, the charms of Currumbin itself, and the reluctance of residents to entertain its transformation into a bustling urban centre, drew out a version of our proposal which had been latent in the initial idea: rather than a capital city, the notion of the capital place came to the fore. It would not be necessary, and neither would the residents want, to compromise the natural beauty of their home by developing the crap out of it. Many of the functions of government could be well served by facilities elsewhere (and increasingly virtually of course); the essential symbolic and functional requirements of capitalness turn out to be more cultural than physical and technical. (I think my favourite moment was in the meeting with the Gold Coast City Council when we concluded an afternoon discussion by going around the room and brainstorming possible rituals on the beach befitting the inauguration of Currumbin's time as capital.)

Third, while our earlier thinking had emphasised the effects upon a given location of its turn as capital, we came to recognise that influence would, and should, flow the other way too. Legacy was reciprocal, not one-way, so the temporary capital's culture could be rubbing off on the country at large during its generation-long tenure as national gathering place.

Our second round submission also included a mocked up magazine article reflecting on the Roving Capital design and the learning process by which it had come together:



Not only was the concept less crazy on reflection than it may have appeared at first (even to us), but in fact even the seemingly far-fetched launchpad of Currumbin looked like it had legs. Certainly other places could equally have served as the Roving Capital's point of departure, but it was the specific contours of this place which came to offer the necessary grounding to both show and tell a new story about Australian governance.

It was also a pleasure to spend time with and learn from such a diverse and switched on group of collaborators, around a really thought provoking idea. (Ammon Beyerle and Michelle James especially deserve credit for an enormous amount of the work involved.) The content and especially the form of our contribution to this design conversation were fun and interesting to work on, and both the means of representation in round one (artifacts from the future) and research strategy for round two (ethnographic investigation) were, as far as I could see, unique among the entries.

The direct impact of our intervention was no doubt modest -- but for those who met the idea at our design meetings or in other conversations, there's also little doubt that it started them thinking about their home, and their place in Australia, in a different light.

And I suppose the key connection in all this to the ongoing themes here at The Sceptical Futuryst is that our efforts sought to map the plane of abstract novel ideas onto the plane of lived reality, and to expand people's sense of possibility through a participatory design process.

Although hypothetical, it was nonetheless real in all the ways that mattered.

* The Engagement Studio consisted of Ammon Beyerle and Michelle James from Here Studio; Kathryn Cuddihy, Tadgh Daly, Rupert Dance, David Klingberg and Amruta Pandhe from David Lock Associates; and Svenja Keele, Andrew Wisdom and myself from Arup. The wonderful video was shot and edited by filmmaker Natalie James.

CAPITheticAL is a Centenary of Canberra project supported by the Australian Government and the Australian Capital Territory (ACT) Government, together with the Australian Institute of Architects. The exhibition is on until 11 May -- winners and finalists are all on show, and there's some really nice work there -- worth checking out!


Related posts:
> Architectural time travel
> Why the language of design must enter law and politics
> White House Redux
> Evidence
> The Unthinkable and the Unimaginable

Thursday, February 28, 2013

Apocalypse for one

Image via.

"If the world ended tomorrow, would you be happy with how you've lived your life?" 

A recent program by British hypnotist and television personality Derren Brown recently made this question the basis for an immersive experience created to convince one individual that the end of the world as we know it had arrived.

Twenty-one year-old self-confessed layabout Steven Brosnan was, unbeknownst to him, selected from among thousands of candidates, primed over several weeks for the outlandish scenario about to unfold, and then thrust into a calculatedly harrowing experience designed to teach him to really value his life. The whole thing was then broadcast on national television in the UK as a two-part special.

A consummate showman, Brown has created a number of ingenious made-for-TV experiments before. Three in particular were previously recommended to me with great enthusiasm - The Heist, The System, and Derren Brown Plays Russian Roulette Live - by my friend Jane McGonigal, a designer of what (a few years ago were called) alternate reality games. ARGs are (were?) a class of interactive role-play to which the nifty transmedia narrative stunt at hand bears more than a passing resemblance.

Derren Brown: Apocalypse designs a complex experiential arc around just one person. So evidently a key challenge was identifying the right candidate; someone who, as Brown says: "...currently leads a self-centered existence, and who takes his life, his friends, his family and material comforts all for granted. I'm hoping he'll be able to learn from the meticulously crafted experience I'm going to put him through. And by taking everything away from him, I hope to make him recognise the value of what he has."

The elaborate setup involved getting his entire family to play along, hacking their smartphones and doctoring media feeds to make the signs of impending disaster increasingly frequent, and then finally transitioning the subject into a fully immersive situation which he didn't know was hypothetical. Therefore throughout, amid all the actors and family members involved, he's the only one who doesn't realise he's on camera. Think Orson Welles's 1938 War of the Worlds radio play meets The Truman Show.

I won't describe the whole program blow by blow. If the description appeals, you'll be well entertained and should check it out yourself (video embedded below). Also, my thoughts shared after the break will contain spoilers and may not make complete sense if you haven't seen Apocalypse.


Now, futures as a field, I'd say, shares with education as a whole a common presumption at their heart that virtual experience can be as valuable as real. (Unfortunately, only a small proportion of education encounters are designed for maximum experiential impact. The same could be said of foresight.) Yet, even when carried out according to the most uninspired and dull-as-dishwater of conventions -- chalk-and-talk in the classroom; ploddingly written scenarios in the futures world -- both implicitly have an underlying faith in simulation (or for futures, simulacrum). Put another way, that article of faith is that you can learn from a situation that is constructed, that's not entirely real.

Such is Brown's basic supposition here, too, the plan being to simulate global catastrophe as "teachable moment" for Steven. The idea is that someone's life can be transformed by an encounter that, even though faked or engineered, presents as real to them, and so produces genuine revelation. And that's just what happens, or what seems to happen, in Apocalypse. We might say Brown's goal is to create an experiential learning journey (here, it's explicitly modeled on The Wizard of Oz, a classic "hero's journey" as in Joseph Campbell's mythic/archetypal Jungian framework). It's a thoroughly ingenious concept for a television narrative, and entertaining as all get out to watch. Yet I've also had a creeping sense that it's not entirely successful in the execution, and I've been trying to figure out why that is.

The reason I'm writing about this is because, as a designer of experiential scenarios, I'm keen to learn from these rare examples how to construct better immersions into hypothetical narrative situations, in order to make the practice more effective. What makes experiential scenarios tick, and how might they be improved? (To be clear, then; anything that seems critical about what I say here is part of an attempt to work with these thoughts as a practitioner, rather than gratuitous sniping from the safety of my armchair.)

I found parts of the show, especially the first half, very moving. The setup with the gradual introduction of ersatz news feeds into Steven's bubble, and the staging of a segue into apocalyptic territory is brilliant. For me, one of the best moments comes when the program makers reproduce during a bus ride their (clearly Orson Welles-inspired) radio-based dislocation into catastrophe, and then it ups the experiential ante magnificently.

However, after the apocalyptic bit of the story kicks in, it becomes increasingly difficult to believe. You might find it all terrifyingly realistic; I wanted to, but simply didn't. You might object that it's not our (as audience) credulity that matters. Yet it does, I think. When a hypothetical strains belief, it simultaneously becomes harder to believe that anyone else could buy it, either. The specifics of the apocalyptic narrative and experience that Steven is expected and appears to buy into get exceptionally silly. Without going into detail, having already warned about spoilers, one word really makes the point: zombies. An inspired Truman Show-esque first half morphs into a less convincing knockoff of 28 Days Later or The Walking Dead.

Perhaps it's not surprising, then, that some controversy arose in the UK over the central character of Steve, who was accused of being an actor complicit in the whole deal. These are claims that Brown has denied and debunked, but doubts may remain; based neither on Steve's half-finished acting website profile, nor on his amusing physical resemblance to an actor from a noodle commercial -- but rather on the internal merits and coherence of the program itself.

I won't go into the performances of the questionable actors by whom Steven is surrounded, or some of his reactions which, at times, even if real, felt even less credible. (Perhaps I'm just not a very experienced viewer of reality TV -- and if I watched more of it I'd realise that real people in reality actually behave like the way I consider bad actors act.) As it happens, I'm less interested in establishing the truth here as such than I am in understanding what's at stake for the program in its believability. You see, for the viewer of Apocalypse, its emotional and intellectual impact rely on an authentic deception. We are invited to empathise with Steve, for whom life as he knew it is ostensibly over. If it turned out that Steve were just another actor, there would cease to be anything truly novel or worthwhile about watching him go through this exercise: we've already seen our share of (more highly produced and impressive) end-of-the-world diversions. So the interest here turns entirely on Steven's being unwittingly drawn into a simulated catastrophe, which means it is significant only to the extent that he experiences as real something which is not.

Brown knows this, and makes that very point in his own defence: pretending to all this with an actor at the centre of it would be pointless. Well, yes and no. There's room for a cogent sceptical view here that a sufficiently cynical TV producer could benefit greatly from persuading an audience of millions that they were really putting an unwitting man on the street through armageddon's onset, while in fact orchestrating the whole thing with an insider-actor. This, the sceptic might argue, would obviate the investment risk should a carefully selected actual dupe clue into the subterfuge and suddenly ruin a presumably expensive and logistically elaborate end-of-the-world simulation-for-one. So the question comes to rest on Brown's insistence on his own integrity as an artist.

But here we come to a problem for the audience's experience of the show, one which is built-in, and unavoidable: Derren Brown, the "man behind the curtain", is fundamentally questionable. By no means am I saying I don't like him, or that his work isn't vastly entertaining, thought-provoking and insightful. I do. It is. I'm simply pointing out that a large part of the show's very premise, and part of the basis for our interest in watching it, consists in his charismatic persona and cultivated talent for understanding people and creating situations that play on their foibles. He's a master persuader, hypnotist and manipulator. No pejorative connotation intended; that's his schtick, and it's why we watch. But if Brown is being straight with us, the audience, then he is indeed deceiving Steven monumentally. On the other hand, if Steven's colluding with him (as I - and apparently others - had occasion to suspect), then Brown is deceiving us, his audience. Either way, there's a tangled web, and our charming host is right in the middle of it. Such ambiguity is at the very heart of his profession as an illusionist and mentalist, and shows up in all the situations that he creates. Little wonder, then, that some people question his veracity.

To continue the line of thought above for a moment more: if he were discovered to have been pretending, Derren Brown could still have a workable artistic alibi -- that the joke was deliberately, all along, on all of us, the audience. Maybe there's a meta-point in the offing here around our own susceptibility, but there's a trust we place in him, despite his own "untrustworthiness" which is the premise of our interest -- and if it were betrayed it would be a real pity. Especially amid all the fakery, the grain of truth still matters. 

All of this reminded me of another exquisitely ambiguous viewing experience, Exit Through the Gift Shop, the outstanding film about street art genius Banksy. It presents as documentary but leaves you (or at any rate, left me) wondering whether the central character, Mister Brainwash, was fabricated. He's such an outrageous character, and his commercial success as depicted in the doco such damning evidence of the cynical commercialisation of art, that it all seems too perfectly perverse to be true. A couple of years after watching it, I still find myself on the fence about Exit Through the Gift Shop's documentary status. And that's actually something I absolutely love about it -- and in some ways perhaps I'd prefer not to know the truth -- because it so effectively acts out one of the key questions it raises, regarding the importance of authenticity or truth as a value in the art world.

Now, as irritatingly and gleefully postmodern as some might like to get here, rejoicing - or wallowing - in the unknowability of the truth of it all, let me prepare to draw a conclusion: Exit succeeds because of its ambiguity, where Apocalypse falters. Let's be fair: if the show succeeds, it's despite any doubts about Derren Brown's and his subject Steven's veracity, not because of them. Audience doubt about Brown's truthfulness puts a dent in Apocalypse as an experiential scenario. To the extent that people doubt the authenticity of the deception, so to speak, to that extent the exercise is not quite working.

So much for questions of plausibility, ambiguity and fakery. Now I want to come at this from another angle.

Here's what Brown says about the motivation for staging an apocalypse for his victim. "In an effort to help Steven realise the value of the things he has, like his family, home and friends, I took them all away from him by creating the end of the world, through a deadly meteor strike."

But of course, there's a simpler way to end the world.

By sheer coincidence, just hours after viewing Apocalypse and then having a big group of friends over for dinner, I was revisiting the 1999 classic Fight Club, a testosterone- and irony-fuelled film essentially about living to the full. I hadn't watched it for maybe ten years. (If you haven't seen it, please do; but there are no spoilers below.)

A sequence about halfway through exemplifies the perversely life-affirming spirit of the movie, when the two lead actors, Brad Pitt and Edward Norton, conduct what they call a "human sacrifice", whereby the life of a Korean convenience-store owner is threatened, as an existential goodwill intervention. At gunpoint, the hapless shopkeeper is told, "Raymond, you're going to die". He's asked what he wanted to be in life before settling for quik-e-mart drudgery. The answer: a vet. Holding a gun to the poor man's head, Pitt takes his drivers' licence away, telling him, "I know where you live. If you're not on your way to becoming a veterinarian in six weeks, you will be dead." They let him go.  What was the point of that, demands an exasperated Norton. Replies Pitt: "Tomorrow will be the most beautiful day of Raymond K. Hessel's life. His breakfast will taste better than any meal you and I have ever tasted."

Here again, almost word for word, is the question behind Apocalypse (quoted at the top). There's a climactic confrontation later on between the two leads, when Pitt's trickster says to Norton's sceptic: "If you were to die right now, how would you feel about your life?"

My point is simply this -- and thanks, Fight Club, for the reminder: the whole planet need not be jeopardised in order for a person to experience a revelation about their life. If a single moment of staring into the abyss can be used to reactivate a sense of purpose and direction, there's more than one way to get at it.

I'm not for a moment suggesting (however compelling a TV show it might have made) that Derren Brown could or should have made a program based on directly threatening the life of a subject. But from an experience design standpoint, there's a curious quality of using a sledgehammer to crack a walnut in Apocalypse. Of course the grandiosity of the simulated experience is all by itself a large part of the point, in terms of televisual entertainment.
But in fact, what I think Brown and his team are doing most effectively here, with this complex exercise in forcing suspension of disbelief, is to dramatise vividly the fact and extent of the constructedness of mediated reality, or  -- if this makes it any clearer -- the mediatedness of our experience of wider systemic realities. Few of us are in a position to register first-hand most big-picture world news stuff, be it economic crisis or volcanic eruption or political upheaval. Almost all comes to us second-hand, through a handful of vectors (devices, sources, individuals) cross-cutting our sensorium. No, this isn't a new thought. But the show is a kind of masterclass in the partiality and manipulability of the tiny straw through which we get to receive only a fraction of a far bigger reality. 

And recognition of the excessiveness inherent in making widespread crisis, rather than personal mortality, the focal point for a "revaluing life" experiment also led to something else I'd sensed was missing from the show. The serendipitous encounter with Fight Club's counterexample helped clarify for me what that something was. 

Brown apparently went to the trouble of spending a couple of months convincing a listless but suggestible young man that his world could end, then went ahead and made that subjective experience "happen". Apart from Brown's skill and showmanship, the other reason to watch this specific program is this: apocalyptic anxiety is a real phenomenon. Not only is there a mounting array of planetary threats - climate change, loss of biodiversity, the ascent of superbugs, the ever-present nuclear spectre, etc - at the time this show was broadcast, the Mayan calendar transition was looming just weeks away at the end of 02012. (It passed by without incident the week before I caught the show on YouTube.)

In the same way that the potency of Orson Welles's radio show, a year before World War II began, channeled and amplified a generalised anxiety in the zeitgeist, Derren Brown: Apocalypse attracted record numbers of viewers because, I think, there was (is) actual and, at some level, valid worry about apocalyptic scenarios. Such power as it had, then, both at the audience (TV-viewership-of-millions) level and at the subject (sucking-Steven-into-the-story) level, draws on real, existential issues and concerns animating our culture at the moment. However, this potent cultural energy is skilfully marshaled only to be squandered; it's used to augment the Oz-like mastermind/puppeteer persona of Brown, but as an engagement with actual and worthwhile issues, either for the audience or for the one-man eye of the storm, it's hard to think of how it could possibly have been more superficial. (In case you've forgotten: zombies.)

So there's a sadly missed opportunity to address a worthy value, a counterpart at the wider social scale to the value of an individual life fully lived. If it were just a matter of making someone appreciate their parents more, or go back to school to become a veterinarian, then a bit of clear and present danger -- say, a few seconds at gunpoint, or even just a good talking to -- may be all that's needed.

By the way, I suspect the two problems I've tried to puzzle out above are related; the implausibility of the scenario in watching it, and its failure to engage in the real issues that bring resonance to apocalypse. They seem to be two sides of the same coin. 

Maybe I'm overthinking a work of pure entertainment. But then I think about the fact that entertainers have a capacity - and to that extent at least a potential obligation - to inform and enlighten, just as those who primarily inform and enlighten ought also to find ways to entertain and engage while they're at it. The mutual exclusivity of those modes is stupid.

There's an unfortunately missed opportunity here, is all.

When I mulled over this stuff around the ethics of deception in experiential scenarios for my PhD a few years ago, I wrote (p. 270), "when it comes to human intentions and perceptions, paradoxically, there are some issues you may not be able to get a clear look at without an element of deliberate, carefully engineered misdirection." After looking into it I ended up saying (p. 286):
[T]he value of enabling someone genuinely to contemplate a compelling alternative future universe -- if perhaps only for a moment or two -- may be profound. Everyone can recount instances in their own life where sudden, contingent insights have led to momentous changes in direction. The value of these interventions and futures perspectives should not necessarily be sought in their enabling a particular or permanent future orientation (although those are conceivable outcomes). Even small glimpses of other worlds may make the effort worthwhile. It is not usually necessary to go to the lengths suggested here, but ontologically pointed strategies are available, and are sometimes needed. As Whitehead reminds us, it is the business of the future to be dangerous -- which makes it our business to be able, at certain times, to conjure with that danger in order to navigate it more wisely.

The point was (and I still believe this) that deception can be a useful tool in enabling certain types of  experiential learning that may be hard or even impossible to get at in other ways. But it's to be used judiciously; downsides and upsides weighed against one another. Serious learning can come from a comparatively minor deception, but a trivial lesson from a major shock (or risk) isn't defensible.

Consider that audience outrage would surely have been universal had the show been about simply threatening Steven's own life personally to cause him to value it more highly (although that's presumably a worthy cause), and yet by contrast the excess of appearing to end the world just for him probably seems okay, even though the selected narrative mechanisms (meteors and zombies) studiously avoid saying anything about the terrifyingly genuine and varied prospects of anthropogenic apocalypse.

Intriguing ethical calculus.

Don't get me wrong. Derren Brown: Apocalypse is a hell of a show, and it plays on ontologically and ethically unstable ground that's often a hallmark of truly interesting art. In his recent (fantastic, highly recommended) book on art forgery, Jonathon Keats writes:
The far side of legitimacy is not necessarily illicit. To act on our anxieties, art must break mores. In some cases, those mores may be enforced by law, yet the full range of human behavior is beyond the imagination of legislators and judges, whose work is essentially reactive. Artists can experiment with possibilities outside our current reality.
Keats is writing on forged artwork, but the parallel's instructive: Brown's experiment with a simulated truth is in principle precisely what makes possible the expansion of layabout Steve's reality. Perhaps, zombies aside, this is the kind of experiential wakeup call that could benefit a great many more of us.

Related posts:

Thursday, January 03, 2013

A future of design



Tesla's Javier Verdura reminds the audience why electric rather than gas-powered vehicles rule the world in 02025

Imagine that it is the year 2025 and the world of technology is anew: quantum computing is now common, 3D printing has become a cheap commodity, biological programming has redefined the concept of life, and sensors of every type are embedded in almost every manufactured product, fulfilling the promise of the Internet of things. But in 2025, the world continues to churn. Economies on every continent have gone bankrupt. Massive corporations have fallen, replaced by rapidly growing startups—and the average global temperature has risen 1.2°C... 

Such were the narrative elements informing an experiential scenario recently orchestrated by the 3D design software publisher Autodesk.

In November 02012 in Las Vegas, the company hosted Autodesk University, its highly-produced annual gathering for industry trendwatching, training and networking purposes. In addition to the regular programming of classes and TED-esque mainstage presentations, on this occasion they decided to experiment with staging an experiential scenario for the future of design. And so, genial compere and friend-of-this-show Autodesk Fellow Tom Wujec MC'd a thirteen-years-hence edition of the "International Design Innovation Awards" -- a hypothetical event well suited to provoking thought and conversation around "how the masters create in 2025".

The gala's winners -- which is to say, presenters from selected design-oriented organisations, ostensibly earning their respective gongs from among a trio of high-flying nominees -- were allowed 8 minutes of stage time (freakishly generous for an awards ceremony) enabling crafty in-world exposition, peppered with the genre's customary thankyous and shout-outs. The "awardees" included Intel's Brian David Johnson, Javier Verdura from Tesla Motors, Rex Grignon from Dreamworks, and my Arup colleague Alvise Simondetti (whose presentation incorporated ingenious imagery of post-climate-change London by Robert Graves and Didier Madoc-Jones).

Alvise Simondetti from Arup proudly accepts his award for the "Universal Popup Hotel", an outstanding built environment design  -- a decade from now

But in terms of experiential scenario craft, the clear standout was OCAD foresight student and budding experientialist Trevor Haldenby, reprising a role created for his transmedia theatre production ZED.TO last year. In-world, he was speaking as Chief Innovation Officer of ByoLogyc, a Toronto-based biotech company being honoured in the exciting category of Advances in Biological Design.

This was among the most accomplished solo-performance scenarios I've ever seen, smoothly checking off some of the key criteria for doing experiential futures (or design fiction) work effectively.*

1. The tip of the iceberg, a.k.a. ‘reverse archaeology’. Archaeologists often dig up fragments of the past and try to deduce elements of social, cultural, economic and other context from these. An experiential scenario does the opposite, producing that handful of elements which will be most evocative of the world into which you want to invite the audience. This presentation made full use of the hybrid format provided (part acceptance speech, part corporate prospectus) as a window on a world of ubiquitous consumer biotech; with some great design assets -- slides touting ByoLogyc's deliciously creepy products -- woven in to tell the story.


2. The art of the double-take, i.e., Make us think twice. As per Dator’s second law of the future ('Any useful statement about the future should at first appear to be ridiculous') the scenario into which the audience was placed by the ByoLogyc presentation was edgy in content yet eerily plausible in form. Playing these levels off against each other helps an audience find its way into a narrative logic that may be challenging.

3. Don’t break the universe. Put us in-world, and keep us there. A recent evening of alternate reality gaming/theatre that I attended was set in the year 01984, yet the physical invitations that the organisers -- to be fair, undergraduate students just learning the ropes -- had gone to the trouble of producing included an email address at the bottom, and urged participants to RSVP to "The Game Runners". These sorts of anachronistic and non-diegetic gaffes break the universe. Avoiding such traps is about carefully attending to all the little details that either enable or interfere with the suspension of disbelief. Trevor had it covered, literally down to the fine print, with © 2025 ByoLogyc appearing in the bottom right corner of each slide. His opening remarks also incorporated an in-world anecdote about the venue; another detail corroborating the putative reality of the encounter. Pro stuff.

4. Make it fun! Challenging content (point two above) need not and should not mean dull and deadly earnest. Plenty of black humour here; pitch-perfect, tongue-in-cheek riffs on corporate rhetoric -- "for 32 years we've been borrowing chapters from the book of life that exists all around us in the world, to develop amazing new products". With craft and wit, this approach helped tell and sell the story, while simultaneously exercising satirical licence to play both sides of the question of desirability of ByoLogyc's formula; biotech meets human-centred design to "contribute to the creation of a better world".

The embed link's declining to work, but video of the whole "Future of Design" awards session can be found at this link. It runs 1hr 15mins; Trevor Haldenby's speech is the final segment (starting at 1hr 1min 30sec).

There were some other lovely touches throughout this immersive-performance exploration of what could become of design over the next decade and a bit; perhaps there were a few things that might have worked better as well, but it was an ingeniously setting-appropriate conceit for the audience's encounter with an intersection of futures and design. Hats off to the experimenters -- there are many other design futures out there to explore, so I hope we'll see much more of this sort of thing as time goes on.


* For more on these design principles see The Futures of Everyday Life, pp. 189-207.

Related posts:

Wednesday, September 26, 2012

How to make Stone Soup


A traveller comes to a small village. Producing a large pot, and a stone, he asks the village folk for some water with which to make stone soup. The reception is sceptical. Stone soup? But someone brings the water, and the stranger sets about making a fire for the pot. Word spreads. A crowd gathers. Soon the stone is bubbling away in water. The unlikely cook asks, might someone be willing to spare a dash of salt or pepper for flavour? The villagers, now intensely curious -- the soup is nearly ready -- scrounge for a sprig of this, a scrap of that, and slice of something else. All go into the pot; simple garnish for this absurd meal being coaxed from a stone. Yet before long, everyone has eaten their fill, and they can but wonder at the stone that has somehow managed to feed them all.

***

Storytelling, in all its forms, has been a central interest of mine for a long time. More recently it has become clear to me that it's the fundamental and age-old artform at the heart of futures practice. But this post is about something else.

On moving back to Australia from the US late last year, I'd been thinking about running a regular event, built around the sharing of stories from personal experience. I asked around, and didn't hear of anything already going on in Melbourne quite like that.

The seed had been planted by the example of some friends in San Francisco. They have been running something called Fireside Storytelling every month for about eight years. I'd also attended its younger, lewder cousin, Bawdy Storytelling, as well as Porchlight, a series similar to Fireside. All are enjoyable and popular events; an evening's theatre founded on a participatory ethos and community atmosphere.

The month after settling into my current apartment, I was finally established enough to make things happen. Intending first to try it out at my place after work on a Thursday, I figured people would be hungry, and that the gathering could feel awkwardly stagey if stories were the only component. So I folded a potluck dinner into the invitation too, thinking that ingredient could drop away after one or two rounds, and we might then look at scaling up to a more professional performance-type affair at a real venue.

The first night was themed 'Far From Home'. Almost everyone has a travel story they enjoy sharing -- the makings of a nice, novice-storyteller-friendly start to the experiment. A dozen people came, and five or six of us shared stories. It was a wonderful evening, more than enough encouragement to do it again. The home setting and potluck dinner (mostly vegetarian for maximum shareability) worked beautifully, and so they stayed. We've now held this event six months in a row, and it has been terrific every time.

This is Stone Soup. It is a community potluck and storytelling evening: bring a dish, and, if you like, a story to share inspired by a given theme.

Between a dozen and 20 people attend. Twenty seems sort of a practical upper limit due to the size of my kitchen table. It might go well with smaller or much larger numbers; we'll find out at some stage.

Stone Soup deliberately does not work or feel like the usual informal sharing of stories at a dinner party, or down at the pub. Nor is it as formal as an evening's theatre. It is a mixture; light-touch ritual. The storyteller stands at the head of the table, so is 'on stage' a little bit. The dynamic's on a borderline between that of a gathering of friends and one of strangers. As the host and primary guest-wrangler, I'll already know most -- but not all -- of those around the table. Because of an invitation only and word-of-mouth approach to filling seats, some of the participants always know each other too. So there's a baseline of familiarity, and also a getting-to-know-you element, bridging towards each other.

It's interesting to me how Stone Soup seems at once both new and old. The breaking of bread together and sharing of stories speaks to instincts at least as ancient as humanity itself. We've found also that it touches on something quite contemporary, a lack or even a longing many of us feel; for connection to those around us by startlingly simple and direct means. Although this event is by no means unique in doing that, it does seem to do it in a unique way. A variety of people have taken part so far, and all remark on how different it feels from the rest of their social calendar. Even my most socially active friends and dinner hosts find Stone Soup intriguing and, somewhat to my continuing surprise, novel.

It is a pleasure to listen to other people's stories, and a different kind of pleasure to tell one's own. Sharing like this, it seems we ennoble and elevate one another. In particular, there's a species of focused attention that is striking to experience as an audience member -- and especially as a storyteller. Having done a little bit of stage acting, and quite a lot of public speaking, I find Stone Soup significantly different from both scripted performance and intellectual improvisation. It's intimate, empathic, communal, and personal. Aspects of the storyteller's personality are telegraphed with startling clarity to the room; ways of thinking and feeling, their presence, amplified. On the other side, there's also a sense of rediscovering your own story in the telling, with reactions revealing things as comical or strange in a way you may not have recognised before.

A couple of participants (Kaila Colbin, Julian Waters-Lynch) have written about what taking part has taught them. As the name suggests, Stone Soup is not hard to make, yet the results are highly gratifying.

***

What follows are principles that have emerged from the experiment so far:

> Anyone can tell a story, but no one has to. We've thought about making it "everyone brings a story". That'd be a fine event too. But sometimes you just want to listen. This way accommodates differential levels of comfort, energy, and extroversion, and makes sharing a story an option rather than an obligation. It also tends to awaken on the part of passive listeners a desire to 'pay it forward' by sharing a story at future events.

> There's a theme. This is provided in advance, with the invitation, say 2 or 3 weeks ahead, so people can be thinking a bit about stories they might share. The theme lends a cohesion to the evening, pointing it in a different direction each time, so it's worthwhile to keep coming back. Even if someone decides not to share a story, their thinking about the theme in advance lends a certain alignment, and to the actual procession of stories the delight of now complementary, now mutually resonant interpretations - "I never would have thought about that angle". Our themes so far have been 'Far from home', 'That was when I realised', 'Three', 'Mystery', 'Magic', and 'Unfinished Business'.

> Half-prepare, half-improvise. In almost every case, I have had no idea what stories people were planning to tell, just whether they have something ready to go or not. Lining up the first batch of storytellers in advance, generally as they arrive, helps it run smoothly, so as the host I know we have at least the beginnings of a program. The first storyteller is especially important to set a tone. The break after the first half is a good time for people to serve themselves seconds or switch to dessert. Once people are relaxed, have had some wine, have heard a few stories and begun to get a sense of the theme, then the other half takes care of itself.

> Stories come from personal experience. This is a very accommodating principle. One person brought a poem. Another read out some love letters she'd received via Facebook. One distributed props he'd created especially for the occasion. For the evening 'Three', a trio of attendees jammed together during the break on musical instruments they'd brought along. Stories can be any length, but around ten minutes seems a good time to aim for.

> One storyteller at a time. At Stone Soup in Melbourne, I invite storytellers to a 'stage', standing at the end of the table. By design, this sounds a mildly formal note against a congenially informal backdrop. I introduce storytellers by their full name, and we applaud to welcome them to the stage as well as to thank them for their story. I'm told it's slightly intimidating -- but only slightly; and usefully so, as it makes the telling of a story just enough of an accomplishment. Stories delivered while seated at the table are great too, and we've done some of that as well. It has a nice informal air, but the inevitable backchat and ensuing conversation tends to spin focus away from the storyteller's moment, which is paramount. The other day we had a double act - one storyteller, accompanied by a first-timer who turned out to be an absolutely mesmerising violin player. But the focus of the room was not in doubt for a single moment.

> New blood is important. We aim for a third to one half new people each time. This is part of what gives the creation of group intimacy its significance. Each month we send invitations out to the growing list of previous attendees who have expressed interest in coming back. The fastest RSVPs get the seats, and all have the option to bring along any guest who hasn't come before. This growth of our little circle means demand is quickly coming to outstrip supply of seats at the table. This is good. Supply exceeding demand makes the event more special - and sooner or later may motivate people to run Stone Soup events themselves. Friends in Christchurch, Sydney, San Francisco and Chicago already have plans in the works.

> Participation rules. Stone Soup is people (cf. Soylent Green). It is more than the sum of its parts -- but it does need parts. As I've said once or twice during an expectant silence around the table in the improvisational phase: for the soup to work, you have to put something in the pot. As a host this means being willing, not to dominate, but certainly to share yourself: open up the space, and then if necessary, set an example. I'm far from being the best storyteller to have taken the stage at Stone Soup, but I am learning a lot by running it, and the willingness to share my own delights, embarrassments, and reflections has proven altogether broadening.

> The best stories are the most generous. It's not necessarily the event-driven fireworks of a death-defying experience that make for a compelling story. A moment in the midst of everyday life, experienced in a certain way, sets itself apart as extraordinary and powerful revelation. Related evocatively, it can become that for the audience too. The best story is in the telling, and the best telling is in the revealing. So the most important ingredient for any storyteller to bring, I've come to suspect, is generosity. As a storyteller, if facing a choice between two possible stories, the one that shows more of myself -- though possibly more uncomfortable to tell -- is the more meaningful.

So there's one way to make Stone Soup, subject to change, of course, as we experiment and learn.

***

'Stone Soup', an old European folktale, has always appealed to me. It's about a situation where the whole amounts to more than the sum of its parts. It's a parable of community. It is also, I now think, a trickster story* -- a trick of the most wonderful variety, the scam for the greater good. It is in that sense a tribute to the commons. The stone is of course a pretext for bringing other elements together -- a MacGuffin -- and the substance of the story, the magical synergy that transcends additive arithmetic, as of our eponymous event, is in the way it elicits a willingness to contribute and to commune.

And Stone Soup has led me to think more deeply about storytelling. Thankfully, and contrary to my earlier concern and impression, I no longer think of it as a dying art. But it has in short order, historically, become a latent one: we're more passive than ever before in the face of narrative artforms professionalised and commoditised in the space of just a couple of generations. Don't get me wrong -- I am myself an avid lifelong consumer of such products. But at the same time we owe it to ourselves, I think, to tell our own stories, to develop this most basic of human capacities, and thereby to connect more closely with the people in our lives.

Let me invite you to try making Stone Soup for yourself. And then, please; come back and share your story.


Related posts:
> The act of imagination
> Future food for thought
> The MacGuffin Library

* This is Lewis Hyde's influence: having read Trickster Makes This World and The Gift back to back last year, these two wonderful books continue to rework how I see things.

Thanks to Julian Waters-Lynch and Rolf von Behrens in particular for their encouragement and involvement in getting this event up and running. Cheers to Fireside Storytelling and especially Tim Pratt for the inspiration. Stone Soup snapshot at header courtesy of Erick Mitsak.

Wednesday, September 12, 2012

Design is a team sport

I was interviewed recently for Architecture Australia by editor Timothy Moore about the importance of collaboration in foresight and design for the built environment. The conversation grew out of an AA Roundtable we did on related themes in Canberra back in May.

Photo by Lisa McKelvie courtesy of Architecture Australia
From left: Hal Guida, Catherine Townsend, me wearing a slightly pugnacious expression for some reason, Ben Hewitt, Timothy Moore

Both exchanges highlighted for me the great extent to which my work as a futurist within Arup, a global design and engineering firm, consists in providing opportunities for people to share and negotiate disparate perspectives of futures possible, probable and preferable -- as opposed to simply cranking out supposedly futurogenic collateral. I keep thinking of my friend and fellow futurist Jamais Cascio's line, "With enough minds, all tomorrows are visible", a riff on the Open Source dictum known as Linus's Law. The kind of practice that these times call for, especially in the massively multiplayer game of the 21st century city, is built upon a fundamentally Open Source sensibility, a collaborative structure and intent: the meshing of many minds. That means not only that foresight itself should be treated as a team sport (the apt phrase of my former CCA teaching collaborator Jay Ogilvy), but also that for all sorts of design activity, be they explicitly foresight-themed or not, we need to enable significantly more participatory and bottom-up approaches than have traditionally been the norm.

An edited version of the interview appears in the current edition of AA (vol. 101, no. 5, Sept/Oct 2012, pp. 70-76), alongside related discussions with two other "strategic designers". I haven't ever used that label on myself, but it's a handy lasso bundling us together here. The others are Ben Hewitt, South Australia's Government Architect, and Rachel Smith, a transport planner at AECOM in Brisbane, who has also been a curator at the BMW Guggenheim Lab in Berlin. (The piece also runs opposite a great article on "multi-scalar thinking" in architecture by my colleague Michelle Tabet.)

Thanks to Timothy Moore for making both the original panel and follow-up interview happen. Below is the text as published, with some links I've taken the liberty of adding.

***

The future is coming - but there are several of them. As a leader in foresight at Arup Australasia, Stuart Candy's task is to enable people to make considered choices about these potential futures, in the face of the complexity of the environment around them and its rapidly changing context. While he cannot predict what will happen, Candy works out various scenarios for the future by bringing people - and all their anxieties and aspirations - together.

Timothy Moore As a part of Arup's Foresight and Innovation team, you identify and monitor the trends and issues likely to have a significant impact upon the built environment and society at large. You literally look into the future. How do you do this?

Stuart Candy The heart of this work is about serving as a catalyst to enable, encourage and exemplify different ways of looking at things. It is about inviting and at times seducing people into a certain way of thinking, rather than mandating it. As the pioneering corporate futurist Pierre Wack put it, foresight is "the gentle art of reperceiving" - looking at the present in terms of the alternative potentials that it contains, to inform wiser action today.

We set a process in motion whereby people can discover for themselves the choices they face, and the future implications of various paths that might be taken. It's a different philosophy from that of the guru who distributes pearls of wisdom. It's intrinsically collaborative.

An example of this approach in action is the Drivers of Change cards, which the Foresight and Innovation team created. Each set of twenty-five cards looks at a theme - ranging from climate change, to poverty, to oceans - and each card encapsulates a trend or issue that will have an impact on the built environment as change unfolds. The cards cover a huge range of social, technological, environmental, economic and political issues, and we use the cards both internally for our own research and externally to help our clients and partners. (The cards are also publicly available.)

TM How do you go about getting people to see possible futures in terms of making people realize that everyone plays a part in making architecture; that everyone is, in fact, building?

SC There's a 1958 essay, "I, Pencil," written from the pencil's point of view. The pencil says, "not a single person on the face of this earth knows how to make me." Now, a pencil seems a basic enough artefact, but this pencil has a point: there's far more to it than meets the eye, so no individual knows every detail. It's a complex synthesis of different skill sets and knowledge bases. If that's true of a pencil, its obviously the case for the scale and complexity of things produced by architects and engineers. Nobody can know everything about any project, so what matters is the process of bringing the elements and expertise together to make it possible anyway. We're co-creating these highly complex design outcomes.

And this is also true of the future overall. What we get is the product of everyone's actions, which is just one of many imaginable pathways.

TM By going into the future, there is more uncertainty because of the increasing number of unknown variables. The Long Now Foundation, of which you are a research fellow, looks ten thousand years into the future in order to encourage tong-term thinking.

SC The "long now" is an invitation to see the whole of human history, past and future, through a wide-angle lens. That time horizon comes from the approximate birthdate of agriculture, about ten thousand years ago. It's a seriously big-picture challenge, a time span three or four orders of magnitude longer than most of us are used to thinking, and a terrific provocation to the culture at large. But in most organizations, the relevant version of this challenge is to stretch our collective time horizon out even a decade or two. Certainly, multi-decadal time spans are directly relevant for the buildings, infrastructure and urban environments that we at Arup help to shape, but they are well beyond the typical attention span of most businesses, politics, media and even education.

One thing that a "long now" view makes clear is that different layers of change occur at different rates. For instance, you can't really see or say anything meaningful about climate change on the timescale of a few months or years, so you have to tune your attention in to different timespans, like different radio frequencies, in order to pick up the signals.

TM Do people mistake you as a prophet, because you are far-forward thinking?

SC I think there's a pretty deep atavistic impulse towards prophecy in our culture, which we're very slowly coming to outgrow. The fact that nobody can predict the future should be a clue to the fact that the future is not predictable. Still, some people want bold predictions to act on (or argue with), and hope against hope that you'll provide them. And some so-called futurists are happy to oblige. For now, it seems being a guru is easier to sell than being a thought partner or catalyst. The former is philosophically and politically dubious. The latter is a harder sell, but it has the advantage of being true.

The greater service is to help people towards their own deeper and more thoughtful understanding of change. We provide opportunities for them to become comfortable explicitly acknowledging the degree of ambiguity and uncertainty that's really in the system. And this is surprisingly empowering. Seen this way, the future is a landscape of potentials, and the result of thinking about futures in plural terms is that you can prepare for multiple outcomes and (within your domain of influence) act towards those possibilities you'd like to see happen. This is common sense, but we need to be reminded of it regularly.

TM How is this philosophy demonstrated in your work at Arup?

SC The first external project that I did with Arup in Australia (after moving from the US in late 2011) was for the CEO and executive team of the Sydney Opera House (the original design and build of which was the project that put Arup on the international map). This engagement was about considering some upcoming renovations in a broader context of change. They have three years worth of performances booked already. So when a facility like this wants to change any physical aspect; for example, if they want to do a renovation or a new build, they must factor in significant lead times, and it can take up to five years from planning to project completion. That's half a decade of rapid change, and for a cultural organization in the midst of a technological revolution in how people access and consume cultural artefacts - consider that the iPad didn't exist three years ago - this has big implications for how any renovation process might proceed.

Generally, we shouldn't simply plan for today's problems (and opportunities), because by the time we've solved those, there will be different ones. You can be sure that the people, businesses and places you're designing for will keep changing. Especially when you talk about a design with a life expectancy of decades or longer, down the track that design may be part of a world that's radically different from today. In this light, it suddenly becomes obvious that thinking systematically and creatively on these longer timeframes is not just a nice thing to do, it's crucial to doing good work.

Monday, April 09, 2012

Future food for thought

Our friends over at Institute for the Future in Palo Alto recently released a report to help people think about possible futures of food for the next decade.


Four Futures of Food serves up a quartet of scenarios plotting out alternative descriptions of how America, as well as the wider world, could be eating in the year 02021. Each is based on a different trajectory that change could describe — Growth, Constraint, Collapse, or Transformation.

In the Growth scenario, 'Consumers can get practically anything they want, whenever they want, and without much concern for cost.'

In Constraint, a food poisoning outbreak triggers massive loss of confidence in internationally traded food and meat, as the global rallying cry becomes "Know your farmer. Eat local. Eat plants."

Collapse is a future in which previously ignored stresses on pollinator bee populations cross a critical threshold to cause widespread crop failure and scarcity.

In Transformation, people embrace lab-grown meats and domestic 3D-food printers which are networked to share recipes. Much as social media and blogging have upended the mediasphere, in this future, food supply chains and restaurants are suddenly reinvented.

The narratives are recounted in just enough detail to help readers see how they could really happen, and further thought is invited by accompanying vignettes of a typical dinner in each world. The plausibility of the Four Futures is further underlined by examples, from the history of food, of each of the four classes of change.

This set of alternative stories about the future describes a wide range of outcomes, yet each clearly grows out of specific seeds of change that can readily be found in the present, if we know how to look.

Overall it is a really interesting, accessible, and usefully provocative piece of work from IFTF, shedding light on a critical subject; the viability and vulnerability of food systems. This appears to be a topic of great public interest and concern, as attested by the works of Eric Schlosser and Michael Pollan, as well as by recent popular documentaries including Food Inc, King Corn, and The Future of Food.

The Long Now has also made a contribution to long-term public thought and discussion around these issues, notably through Jim Richardson’s recent SALT talk 'Heirlooms: Saving Humanity’s 10,000-year Legacy of Food' and Pollan himself on 'Deep Agriculture'.

But I want to take a moment to comment on the story behind the stories that IFTF puts forward in its food futures briefing.

As the report indicates, the framework used for generating these four ‘generic’ or ‘archetypal’ scenarios originated with Jim Dator, a Professor at the University of Hawaii at Manoa. It was brought to IFTF in 02008 by their Technology Horizons director Jake Dunagan, an alumnus of the graduate program in Futures Studies which Dator has run in Hawaii for the past four decades. (I know this from having studied alongside Dunagan and Dator in that same program.)

Through working extensively with student and community groups in the then-embryonic field of futures since the ’60s, Dator’s key insight, which he published in the late 1970s, was that the countless disparate notions about the future could be grouped into these four categories. This made possible a different kind of conversation. From the chaos of incommensurate notions about possibilities emerges a way of characterising both the landscape of future narratives and individual elements in it.

Similarly, devotees of the analysis of storytelling have long realised that although the specific narratives presented in various media are innumerable (plays, books, movies, TV, comics, etc), underpinning that huge set is a very small number of basic plots.

The four futures can be used not only descriptively, but also generatively, Dator realised. Starting from the generic descriptor, such as Transformation, you can creatively 'deduce' specifics of a hypothetical future that tells a Transformation story. That’s not all you need, of course; to craft a premise for the story and details that are suitably thought-provoking, and then to express these compellingly, all are elements of a scenario-producing artform. But what the four futures offer is a valuable starting point for testing our thinking across the widest conceivable array of potential outcomes.

Dator was among the first to develop curriculum around futures studies. Until the early ’70s, there was no such thing as a university program that taught thinking systematically about the ways the world could change. Since that time, a small yet lively and internationally distributed community of futures scholars and practitioners has emerged — although in many ways it has been disconnected from mainstream public discussion of 'the future'.

There’s a profound irony here: a critical starting point for futures thinking is rejection of the artificially siloed way in which university disciplines produce and share knowledge, and yet until recently, the silo of academia itself prevented insights from the field from making their way into the wider culture.

The net result is that even after almost half a century of futures studies, mainstream thinking about the future remains tragically shallow. Perhaps its principal shortcoming is an obsession with prediction (THE singular future), which the field of futures studies has recognised from the outset as a fatal limitation.

Which brings us back to the excellent contribution of the Four Futures report. As the introduction notes, "When imagining the future, we often assume things will keep moving in the direction they have been in the recent past." It goes on to use Dator’s four generic futures to create four radically divergent stories about the future of food, as a basis for encouraging the reader’s further exploration.

Many ways other than this are of course available for generating scenarios (such as the well-known 2×2 matrix developed by Jay Ogilvy and his colleagues at GBN), and many methods other than scenarios for thinking both rigorously and imaginatively about possible futures. The point is that wherever such methods are used engagingly, competently and transparently for a public audience, there is some possibility of collective learning.

The usefulness of mainstreaming methods such as Dator’s archetypal futures is that it moves towards a futurist equivalent of teaching people to fish, rather than feeding them fish already caught -- scenarios mysteriously cooked up somehow behind the scenes.

Thus, both this IFTF report, and its coverage in mainstream journalism (by the always excellent Ariel Schwartz over at Fast Company, for example) can be seen as small but significant signals, not only for the future of food, but for the future of futures. They are small steps in a gradual cultural process of open-sourcing deeper, longer, and wiser thought processes -- or so we may hope.

Originally posted at The Long Now Foundation blog, 27 March 02012.

Related posts:
> Humans have 23 years to go
> The Futurist banquet